Choco Crossies
Simply irresistible. Crispy flakes and crunchy almonds coated in melt-in-the-mouth milk chocolate - these are the popular CHOCO CROSSIES Original. They are always the right choice for fans of chocolatey crunchy experiences and ideally suited to ring in the relaxing end of the day.
Industry
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
FMCG
Service lines
Packaging design
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The challenge
The brand is perceived as "too artificial" by the young target group of Millenials and should be given a more authentic and healthy look & feel.
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Result
The brand values of fun, family and light-heartedness were emotionally visualised to reach the target group. The redesign of the logo from 3D to 2D and the more natural appetite appeal give the product a down-to-earth and friendly aesthetic.
Awards and Recognition
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