Ritter Sport
The traditional company Ritter Sport is synonymous with high-quality chocolate. Their claim: that each variety is best in class in its category. Taste and quality are inseparable for the brand. Good taste demands a consistently high quality of raw materials and processing. Ritter Sport stands for a modern, high-quality and innovative chocolate brand for a wide range of users.
Packaging design
Portfolio Strategy
New era for the traditional brand
The expansion of the product portfolio of Ritter Sport resulted in a fragmentation of the assortment on the shelf. Changes in the confectionery category in terms of variety, snackification, value orientation and sustainability presented the Ritter Sport brand with a new challenge. Not only has the definition of aesthetics changed fundamentally in recent years, but the balancing act between the established mass market and the new value-oriented niche must also be mastered.
Our goal was to help the traditional company grow across different consumption occasions and consumer needs. To achieve this, strategic guidelines were developed for the packaging architecture and design of Ritter Sport chocolate across different product groups.
Design with shelf impact
To give the chocolate classic a unique stand-out at the shelf, relevant consumption occasions and need moods were defined, which navigate the consumer within the product categories via visual codes. The result was then translated into the entire portfolio structure of Ritter Sport .
The result: an iconic, fresh design in an intense colour scheme that both emphasises the unique brand properties of the Ritter Sport brand and serves a coherent brand presence.
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