Every Seeberger package contains a piece of nature. To be more precise: the best of nature. And the company gives its best to it: Experience from around 175 years of tradition, its claim to the quality of its products and the courage to always break new ground.
Rethinking Brand Experience
Growing competition in the nut & dried fruit segment prompted Seeberger to modernise the brand. The challenge was to create a new brand experience for the Seeberger brand that tells a unique story, captures the natural essence of the brand and is applicable across all communication channels - packaging, website, social networks, but also TV commercials.
A brand history comes to life
To bring the history of the Seeberger brands to life, we dived deep into the origins of the brand and translated them visually. In addition, we have developed a new method to reorganise the brand according to consumer needs and occasions to bring new snacking occasions to life.
Nature experience to go
The experience of nature is in the foreground at Seeberger . Thus, we revised the logo, whose leaves now emphasise naturalness and freshness, and launched a new pack architecture, whose new visual brand canopy is stretched over the Seeberger-Genusstal. At the same time - in line with the logic of our brand architecture model - we have developed visual brand elements that create enough flexibility at product level to cope with the enormous complexity of the 90+ SKU portfolio. Different wooden backgrounds, for example, segment the brand's snacking occasions and create space for product innovation.
A natural material feel to the packaging, greater stability when presented on the shelf and new product images that have a high appetite appeal round off the packaging design.